(ForEveryMom) If you’re on Instagram, you’ve probably seen an influx of black and white photos filling your feed this week. It’s all part of the latest social media movement calling for women to empower other women.
Though its origins are unclear, the premise of the challenge is to encourage one another and celebrate each woman’s beauty, strength, and self. Women nominate each other to post a black and white image of themselves that they like using the caption, “Challenge accepted,” and the hashtag #womensupportingwomen. Then they’re supposed to tag other women, encouraging them to post their own black and white photo. The hashtag has over 8 million Instagram posts associated with it at the time of publication.