(Relevant) People are wanting happier music these days. Wonder why?
In 2020, things were down. Maybe you heard about this. Between a world-shifting pandemic, a bitterly divisive election season plagued with conspiracies and global recession, things were a little sticky. And when things get sticky, we turn to music to boost our spirits and turn things around.
That’s according to a mid-year report from MRC Data, which found that “55 percent of music listeners said one of the most important things that the music industry can provide this year is offering ‘uplifting’ and ‘happy’ music.”