(The Hill) NBA star LeBron James and agent Maverick Carter have raised $100 million in an effort to launch a media company featuring African American content creators geared toward the community.
James and Carter, who doubles as the Los Angeles Lakers star’s business partner, launched their business, called Springhill Co., shortly before the coronavirus pandemic essentially shut down the country in March.
“When we talk about storytelling, we want to be able to hit home, to hit a lot of homes where they feel like they can be a part of that story. And they feel like, Oh, you know what? I can relate to that. It’s very organic to our upbringing,” James told Bloomberg.