(AFP) US ice-cream giant Ben & Jerry’s said it will stop buying advertising space on Facebook, joining a growing list of prominent brands boycotting the social network over its perceived failure to crack down on hate speech and incitements to violence.
“As of July 1st we will pause all paid advertising on Facebook and Instagram in the United States,” the Vermont-based confectioner said Tuesday.
The company added it was also joining the “Stop the Hate for Profit” initiative supported by the Anti-Defamation League (ADL), the National Association for the Advancement of Colored People (NAACP) and other rights groups.
“We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to spread and amplify racism and hate,” Ben & Jerry’s said.