(CNN Business) Instagram and Facebook will ban any content that promotes conversion therapy, the social media platforms told CNN on Friday, after activists called on it to block providers from advertising their services online.
Facebook said it would expand its existing policies on hate speech worldwide to include posts that advertise or promote the practice, in a move that applies to both platforms.
Conversion therapy, a pseudo-scientific process that professes to change a person’s sexuality, is widely discredited and condemned as harmful by major medical associations. But it is legal across most of the world, including in the United States and the United Kingdom.